ME, the Founder

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“I saw an opportunity to bring higher quality strategy and creative solutions into a space that was solely focused on helping people live better lives through their work. It’s been my mission to respond to that opportunity and champion the voice of talent ever since.”

- Lisa Colella

Lisa (Chartier) Colella

I don’t hold a PhD., I haven’t made it on a 40 under 40 list (yet), and I am not a natural born extrovert.

But here’s what I am…

I am a trained marketeer who graduated college excited to work for big league advertising agencies. I quickly realized that success in that world meant sacrificing a balanced lifestyle, getting comfortable with burnout, and faking a love for the products I was being paid to champion. So, I looked elsewhere for my purpose.

I am an adventurer who joined Hillary Clinton’s advance team during her first presidential run in 2007. I quickly learned that my ethical compass pointed in a direction that was away from politics. So, I looked elsewhere for my purpose.

I am a determined leader who entered the field of Recruitment Advertising in the early days (after responding to a recruitment advertisement) - before it had evolved into the strategic discipline it is today.  I immediately saw both purpose and opportunity. I saw an opportunity to bring higher quality strategy and creative solutions into a space that was solely focused on helping people live better lives through their work.  It’s been my mission to respond to that opportunity and champion the voice of talent ever since…

I’ve pushed paper as an account exec and led strategy for multi-million dollar client portfolios at large recruitment marketing agencies. I’ve launched a successful consulting practice for an RPO in big markets with $0 investment money. I’ve built and led global, in-house employer brand teams in Corporate America. I’ve lived in different countries and been featured on many stages, podcasts, articles, webinars and whitepapers along the way - sharing learnings, innovations, and original ideas about the hottest topics in talent branding.

Along the way, I’ve experienced and witnessed hard truths that still exist today:

…that corporate leaders’ need for strategically sound, inventive talent brand solutions at a reasonable price is still largely unmet.

…that candidates are far less impressed with the average company’s talent brand touch points they encounter when making high investment career decisions, than the ones they experience when making low investment consumer brand decisions.  

…that companies philosophically believe that talent is both their biggest challenge and their biggest strategic asset, but fail to fund and operationalize that belief.

…that there is a lot of talk about inclusion and work-life integration that gets forgotten when the tough “life meets work” situations arise – when the pregnant woman walks in for an interview, when the ExCo sees how much that meaningful new employee benefit will cost, when the high performing manager with harassment complaints is up for promotion.

…that companies are hiring talent brand professionals with good intentions, but then setting them up to fail without budget, resources, training, mentors, or support to scale. 

…that recruiters, corporate marketeers and professionals in adjacent career paths want to transition into this inspiring field but lack the skills, experience, advocates and support to do so.

So, I am now a female entrepreneur who has made it my purpose to bring change where it’s needed most.

Follow my ongoing thoughts and content on Truist’s Blog.