Strategy & Project Services
For Corporate HR or Marketing Leaders
For HR and/or Marketing leaders struggling to overcome talent attraction, conversion, reputation and/ or engagement problems, we offer holistic talent brand & marketing strategies and on-demand leadership consulting services. Our approach ensures that we identify the truth of the problem(s) before building solutions that create sustainable value for your business and brand. Key attributes of our approach include:
Root-cause focused: We diagnose issues at the root cause immediately instead of wasting time managing recurring symptoms.
Competitively differentiated: You can’t get ahead if you’re focused on keeping up. We bring outside-in perspectives and then create whitespace for your brand to thrive.
Expertly resourced: Unhindered by “traditional” work structures, we complement our own expertise with a deep network of partners who are the best at what they do.
Typical focus areas include:
Employer Brand / Recruitment marketing - Tools, technology, partner recommendations
Employer brand capability design, resourcing and operating models
Employer brand positioning and architecture development
Talent brand content and activation strategies
Candidate Experience (Cx) improvement programs
Vision, Mission, Values refreshes (key driver of talent attraction + employee engagement)
Recruitment Marketing campaign ROI improvement
Stakeholder buy-in and influencing
For HR SaaS / Service Providers
For SaaS or Service Providers expanding in the lucrative U.S. talent industry, needing to augment delivery resources OR seeking to provide greater value to their clients with a services partnership, we offer insights, advisory services, and co-delivery options. Driven by a strong belief in the benefits of collaboration, we partner with you to expand your business potential, increase client satisfaction and improve the value of your product to customers.
Engagements typically fall into one or more of the following structures:
Advisory Board membership or advice: On-demand access to market trends, voice of customer insights, industry reputation (if established), market opportunities. Access to industry connections for management teams seeking to enter or expand their product or service offering in the talent brand, marketing or experience domain.
Implementation or execution oversight: For SaaS companies or out-of-industry service providers who want to ensure flawless delivery on sales and connect their offering to a more holistic customer strategy, thus increasing chances of multi-year renewals.
Insights → strategy translation: For data companies who want to enhance the value of their insights product to customers and connect their offering to a more holistic customer strategy, thus increasing chances of multi-year renewals.
Market trend & innovation scans: Quick-hit, custom reports that answer your most pressing questions and fuel your strategic planning efforts.
The industry is constantly evolving, and so we are. As such, we’ll always consider custom projects!
Just request a discovery call and we’ll get the conversation started.
For Talent Brand Professionals
For talent (employer) brand professionals wanting to break into this “new” profession successfully, or those struggling to create a success story from current career situations, we offer the Talent Brand Coaching Program. This program is designed to expedite personal and professional growth in a focused way. Within the program you will be guided and supported by a trained coach and industry expert who has been in your shoes before and who has over a decade of industry learnings, experiences, achievements and reflections to draw from.
The program focuses on expediting development with a “triple threat” approach:
Mindset: knowing your worth, believing in your value and asking for partnership vs. permission
Knowledge: technical understanding of the tools in your toolbox, and knowing how to structure and manage an effective operating model, strategy and program portfolio
Influence: positioning what you need to the people with power, in order to get the outcomes that you want
Community calls and warm industry connections are typically part of the mentee experience, however vary in degree based on individual goals and focus areas.
Corporate or individually funded program rates available.
(This program is also great for Senior Talent Acquisition leaders who want to build a sustainable talent brand capability but can only afford a junior-mid career level FTE.)
Ready to excel in a talent brand career that is aligned to YOU? Click the “Request Support” button to get started.