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Talent Persona: General Manager
Talent personas are a collection of fictional characters which represent the demographic identifiers, career preferences and behavioral attitudes of an employer’s most critical talent segments. They are used to define a common ground from which to plan and execute all audience-related recruitment + retention programs and they serve to provide an actionable source of inspiration for more personalized end-to-end talent brand engagement initiatives.
You can use the persona detailed herein to improve direct sourcing response rates and/or to inform any targeted mass marketing activities such as creative brief development, production of content assets or attraction campaigns
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