“I started Truist because I believe that humanity will benefit when true integration between companies and people - work and life - happens more. For over a decade, I have also experienced a huge gap in quality when it comes to employer brand services and solutions vs. its consumer brand counterparts. I want to lead the change that’s needed for a more effective, more awakened future in which both companies and talent can thrive.”   - Lisa (Chartier) Colella, Founder

“I started Truist because I believe that humanity will benefit when true integration between companies and people - work and life - happens more. For over a decade, I have also experienced a huge gap in quality when it comes to employer brand services and solutions vs. its consumer brand counterparts. I want to lead the change that’s needed for a more effective, more awakened future in which both companies and talent can thrive.”

- Lisa (Chartier) Colella, Founder

Truist is a boutique talent (employer) brand coaching, strategy consulting, and advisory firm.

Our vision is to help companies + people experience their true potential in both numbers and spirit.

We do this by delivering strategies, projects and flexible support that transform complex talent problems or opportunities, into breakthrough advantages. Our work stems from the belief that when the fundamental truths of individual and company are uncovered, aligned, [solved for], and consistently expressed, worker happiness and company value skyrocket.

Truist’s strategy is to achieve OUR advantage by offering high value, inventive solutions to the hard industry truths– the problems that many other profit hungry businesses with average-skilled workers turn away from. In doing so, we aim to help YOU do the same for the brand you represent (personal or corporate). Together, we can help humanity better thrive both in and out of the workplace.

To learn more about our work portfolio or how we might be able to help you, request a free consultation!

 

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We are relentlessly driven by 4 core values. These define the Truist client, partner and talent experience:

Purposeful
We don’t DO projects. We CREATE with passion to bring change where it’s needed
most, and positively impact those we touch along the way.

Truthful
We go beyond the obvious to address the root cause of any challenge, and we embrace
100% honesty as the foundation for trust.

Empathetic
We’ve been there before. That’s why we seek to understand before being understood,
and favor possible solutions over impossible ideas.

Inventive
We create original solutions to complex challenges, ensuring distinctiveness for our
customers and inspiration for our industry.

 

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